Created still imagery and video content in the White Mountains to showcase both the function and aesthetic of specific pieces of rain gear. The collection of still imagery that was produced consists of product, lifestyle, and action images on a day where inclement weather made it difficult for mountain athletes to stay safe and dry. The still imagery was created for use across all digital platforms and printed media to enhance effective advertisement and promotional materials. The video content was created for use across all video sharing and social media platforms in different types of advertisement and promotional campaigns. Both a long and short video was created to optimize the specific platform on which the video content would be presented.